A lot of attention is paid to the flow of goods, but the flow of information is more important

Pioneers in sustainability

“More and more companies are searching for purpose. At the same time, you still need to have a solid business model. That’s a fun puzzle. It requires creativity and collaboration, but it’s also a bit of pushing and pulling.” Frans Pannekoek, former COO of Tony’s Chocolonely, head operations at Seepje and adjunct professor at TIAS School for Business and Society, shares his experience and vision on moving towards a more sustainable way of doing business. 

“No matter how disruptive a technology is, eventually it ends up in the real world of asphalt, of people, of cocoa plantations in West Africa.” 

Click here to continue reading (in Dutch).

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