The need for tools to enhance our understanding of complex systems

Pioneers in sustainability

John PoppelaarsAre companies ready to deal with the increasing uncertainty in the world? John Poppelaars, co-founder and director of Doing The Math, discusses the difficulties many companies face in today’s uncertain world. “Humans are not good at understanding complex systems. Global value chains are complex systems. That’s exactly where the vulnerability lies.”

To achieve their climate goals, companies must get a better understanding of all factors affecting their operations and the consequences of potential decisions. According to John Poppelaars, the best way to gain these insights is by using scenarios. Mathematical models, he argues, help companies better manage complexity and uncertainty, as data alone is not sufficient anymore.

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