Pioneers in sustainability
How to achieve our sustainability goals when companies remain focused on short-term targets? Jeroen Smit, renowned Dutch investigative financial journalist and author, discusses the difficulties companies face broadening their goals from ‘money-making’ to ‘doing the right thing’.
According to Jeroen Smit, the perception that long-term results can only be reached through immediate results is still widespread. How can we reduce this gap? By signaling, informing and inspiring.
“Sustainability is partly about innovation, but it is not a miracle cure. It is also about learning to enjoy taking responsibility”.